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Founded in 1953 in Jacksonville, Florida, as Insta-Burger King, built around a flame-broiling "Insta-Broiler" machine, and renamed Burger King after a 1954 ownership change. The Whopper, its signature flame-grilled burger, launched in 1957. Known for decades of direct, often confrontational marketing rivalry with McDonald's, and for offering more menu customisation than most competitors.
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